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Philadelphia, Nester Pl, APT 15, 1900

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Frequently Asked Questions

What is SEO?

Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

Does My Business Need SEO?

Organic search is responsible for an average of 53% of total site traffic. If you're ignoring SEO, your competitors are enjoying this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you're a local business, sell online, or are a global enterprise, you need to be paying attention to your SEO strategy.

Should I Do SEO, Run PPC Ads, or Both?

A question that's always asked is whether a business should invest in SEO, PPC, or both. It's the age-old SEO vs. PPC debate. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren't endless. Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

Does Social Media Help To Increase My Website's Rank?

Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.

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Philadelphia, Nester Pl, APT 15, 1900